when it counts: make Zelle^® your bridge to Gen Z

Gen Z relies on fast, reliable digital payments for their everyday lives. Because payments are at the heart of their financial habits, positioning Zelle^® as their go-to P2P choice creates instant opportunities to strengthen relationships. You can turn simple transactions into meaningful conversations that keep your financial institution top of mind.

Join us to discover how the upcoming Zelle^® campaign helps community and regional financial institutions engage younger accountholders. You'll see how to align your messaging with their daily financial realities and turn short-term interactions into lifelong relationships.

Key Topics:

• Campaign Preview: Get an early look at the Zelle^® network campaign designed to spark authentic connections.
• Turnkey Marketing: Access ready-to-use resources and activation ideas to launch right away.
• Gen Z Insights: Explore everyday money behaviors and expectations on the Jack Henry Marketing Center™.