driving Tap2Local™ adoption: strategies and success stories

Grow Merchant Services With Data-Driven Targeting and Staff Enablement

DATE: Tuesday, September 29, 2026 
TIME: 2 p.m. CT
DURATION: 1 hour

Your business accountholders want fast ways to take payments, and you want a simple way to help them. Fortunately, you don't need a massive strategy team to grow your merchant base.

Join us to see how leading financial institutions use data, staff training, and marketing to expand their merchant programs. You'll get practical guidance and easy tools to spot the right business prospects and boost adoption.

Key Focus Areas

  • Engagement Trends: Learn what adoption patterns and client behaviors are emerging across early adopters.
  • Success Stories: Hear how a fellow financial institution is driving Tap2Local adoption and merchant growth.
  • Practical Tools: Discover targeting strategies, staff resources, and marketing materials that support growth.
SPEAKERS:
TracyAlmquist

Tracy Almquist
Director of Consumer and Adoption Marketing

Tracy leads marketing strategies that help financial institutions drive engagement and accelerate digital adoption across business and consumer products.
JH-CAM-Tap2Local-Webinar-SpeakerImg-ChrisMcNulty-256x256

Chris McNulty
Director of Strategic Partnerships and Product Management

Chris focuses on developing strategic merchant solutions and helping financial institutions maximize the value of their payments services.
JH-CAM-Tap2Local-Webinar-SpeakerImg-ChristopherAshburn-256x256

Christopher Ashburn
Incredible Bank, Vice President, Cash Management

Christopher is a forward-thinking leader in digital banking and cash management, helping businesses connect, transact, and grow.

Register Today