Zelle^® 2025 national campaign update

Introducing the Zelle^® 2025 brand platform and campaign: “When It Counts”!

Zelle^®, the person-to-person payment network with over 150 million enrolled user accounts, has launched a powerful new campaign: “When It Counts.” 

Focused on everyday payments – like sending money to a babysitter, roommate, or loved one far from home – the campaign celebrates these moments as quiet acts of care that fuel the people-to-people economy.

Join us for a high-impact webinar, exclusively for Jack Henry™ clients, to explore:

• How you can leverage the new campaign to deepen trust, drive engagement, and strengthen loyalty with accountholders
• Practical guidance on accessing and using updated assets in the Zelle® Partner Portal
• The evolution of the Zelle^® brand and its emotional connection to everyday payments