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Three Lessons from "The Four Freedoms": What Norman Rockwell Can Teach Us about Marketing Financial Services

Posted by Peggy Gordon

Nov 16, 2018 7:00:00 AM

 

Norman Rockwell’s Freedom from Want is the most iconic depiction of Thanksgiving dinner ever set to canvas. Even if you don’t know the title, you know the image … grandma setting a massive, roasted turkey on a dining room table that’s aglow with white light and framed by a gleeful family. Everyone’s happy, healthy, and outwardly well adjusted. It’s the aspirational image you have in mind when you optimistically plan your own family gathering, even if your family doesn’t get along-and some of them are vegan.

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Topics: Commercial Lending, sales, Marketing, Thanksgiving

Holiday Shopping Safety

Posted by Strategically Speaking

Nov 14, 2018 11:00:00 AM

Naughty or nice! A perfect holiday line to summarize what cardholders, financial institutions, and merchants wonder about each credit and debit card transaction this time of year.

We know once fall arrives that the holiday season is close behind. Physical stores and online sites begin promotions and holiday décor early, well before Thanksgiving arrives. Consumers start shopping early. We move fast. Fraudsters count on that.

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Topics: retail, financial institution, Cybersecurity, Information Security, credit cards, Thanksgiving, Christmas, cyber monday

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