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Best-In-Class Series, Part Three - Creating Sales Champions

Posted by Richard Owens

Fri, Jun 14, 2019 @ 07:00 AM

There is an art to creating a sales culture within your organization. When done well, you create a cohesive team that transcends the efforts of individuals, where each is motivated by and through the success of the others. In the field of commercial lending, there are some unique challenges when building your team.

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Topics: Commercial Lending, sales, sales strategies, recruiting, commercial lenders

Three Lessons from "The Four Freedoms": What Norman Rockwell Can Teach Us about Marketing Financial Services

Posted by Peggy Gordon

Wed, Feb 20, 2019 @ 01:00 PM

Norman Rockwell’s Freedom from Want is the most iconic depiction of dinner ever set to canvas. Even if you don’t know the title, you know the image … grandma setting a massive, roasted turkey on a dining room table that’s aglow with white light and framed by a gleeful family. Everyone’s happy, healthy, and outwardly well adjusted. It’s the aspirational image you have in mind when you optimistically plan your own family gathering, even if your family doesn’t get along-and some of them are vegan.

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Topics: Commercial Lending, sales, Marketing

Six Steps for Loan Officer Success in 2019

Posted by Patrick True

Fri, Dec 14, 2018 @ 07:00 AM

 

In late 2015, I published a blog that explored six steps financial institutions could take to ensure loan officer success in business development. While demand has shifted since that time, the six steps are as critical today as they were four years ago. When that original blog was written, the primary lending industry driver was commercial real estate (CRE).

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Topics: Commercial Lending, small business, consumer lending, C&I, sales, sales strategies

Three Lessons from "The Four Freedoms": What Norman Rockwell Can Teach Us about Marketing Financial Services

Posted by Peggy Gordon

Fri, Nov 16, 2018 @ 07:00 AM

 

Norman Rockwell’s Freedom from Want is the most iconic depiction of Thanksgiving dinner ever set to canvas. Even if you don’t know the title, you know the image … grandma setting a massive, roasted turkey on a dining room table that’s aglow with white light and framed by a gleeful family. Everyone’s happy, healthy, and outwardly well adjusted. It’s the aspirational image you have in mind when you optimistically plan your own family gathering, even if your family doesn’t get along-and some of them are vegan.

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Topics: Commercial Lending, sales, Thanksgiving, Marketing

Sales Strategies: Learning to Thrive on the 5 Ms

Posted by Patrick True

Fri, Nov 02, 2018 @ 07:00 AM

 

The way we treat our clients and prospects determines how successful we are in exercising any long-term sales strategy within our organizations. As our mothers told us, “minding our Ps and Qs” goes a long way toward creating strong relationships. That’s just the beginning, though.

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Topics: Customer Experience, Relationship Management, Commercial Lending, customer satisfaction, sales, business management

That Pesky Doorbell

Posted by Tammy Bangs

Wed, Aug 08, 2018 @ 11:00 AM

The other day, my doorbell rang. I work from home and take several conference calls every day – so when the doorbell rings (pardon me), all hell breaks loose. The dogs go bonkers. My child’s home on summer break. There’s yelling. If I’m on the phone, I have to scramble to mute myself, sequester the dogs, and try to contain the chaos.

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Topics: Relationship Management, small business, financial institution, banking, sales, relationships, third-party vendors, partnership

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