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Marketing Your Institution: Understanding Generations - Part I: How Your Institution Can Attract Millennials

Posted by Strategically Speaking

Wed, Mar 27, 2019 @ 01:00 PM

Part I: How Your Institution Can Attract Millennials

Fact #1: Millennials (persons born between 1981 and 1996)[1] make up the fastest-growing segment of today’s population and are on the cusp of surpassing Baby Boomers as the nation’s largest living adult generation.[2] Fact #2: In 2016, Millennials officially became the largest generation in the American workforce.[3] Fact #3: Millennials currently have more spending power in the United States than any other generation.[4]

The bottom line? Millennials may very well represent the single greatest opportunity for growth for your financial institution.

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Topics: Credit Unions, banking, banks, Millenials, Marketing

Financial Fitness: Helping Consumers Achieve Their Goals

Posted by Hannah Day

Wed, Sep 26, 2018 @ 11:00 AM

With consumer debt at an all-time high, many people are looking for easy ways to keep track of their finances. Financial institutions (FIs) have an amazing opportunity to cultivate customer relationships by helping customers aggregate their financial data into one personal financial management (PFM) solution so they have a full view of their finances.

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Topics: Financial Services Industry, Credit Unions, banks, debt, Millenials, Budgeting, financial fitness, money management

Should We Pay More Than Lip Service to Voice Banking?

Posted by Nicole Harper

Wed, Jun 06, 2018 @ 11:00 AM

 

Talking is easier than typing (thanks, Captain Obvious). Voice assistants aren’t new, but there seems to be growing chatter about smart speakers and voice banking. Is it all just hype or should banks and credit unions be taking this seriously? To help answer this, let’s challenge some common assumptions.

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Topics: Customer Experience, Mobile Banking, financial institution, Digital Generation, Online Bill Pay, voice banking, Millenials, technology, digital survival, Baby Boomers

An Opportunity to Help Advance the Future of Faster Payments

Posted by Deborah Matthews Phillips

Wed, May 23, 2018 @ 11:00 AM

“Life moves pretty fast.” Sage wisdom from one of my favorite movie characters. Who knew that a movie made 32 years ago – Ferris Bueller’s Day Off - would be so enduringly prophetic?

Technology has fueled today’s expectations of immediacy. I am too busy to wait in line for my latte so I order ahead with an app. I expect to pick up my ecommerce order at the store within an hour or two. I use messaging services to communicate with family and friends and usually receive a prompt response. 

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Topics: Mobile Banking, banking, Digital Generation, Online Bill Pay, Information Technology, Millenials, Payments, technology, bigtech, Tomorrow's Technology

Defining the Digital Generation

Posted by Rich Dambra

Wed, May 09, 2018 @ 11:00 AM

In the cards and payments industry, the Digital Generation represents tech-savvy cardholders who are comfortable using a variety of devices and apps. They dominate consumer spending and are expected to continue to do so for decades.

So, who’s in the Digital Generation?

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Topics: Mobile Banking, banking, Digital Generation, Millenials, digital survival, Baby Boomers

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