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Oh, the Humanity! Keeping Your Personal Touch While the Industry Goes Digital

Posted by Kevin Moland

Wed, Apr 17, 2019 @ 08:05 AM

In the middle of his emotional description of the horrific Hindenburg disaster, American radio journalist Herb Morrison blurted out, “Oh, the humanity!” That phrase has since become a meme used to caricature highly emotional responses to not-all-that-tragic events.

During conversations with my software company peeps, I frequently refer to the humanities degree hanging on my wall to alert them to my lack of technical training. In college, I caught a lot of flak for my choice of major. My left-brained fellow students didn’t see much use for my right-brained education. Over the years, however, the things I studied in school have gained in value. A very positive stint in banking led to a successful financial services software career. Along the way, I picked up a good bit of technical knowledge, but my primary value was always an ability to deal with people in a technical context.

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Topics: Credit Unions, banking, banks, Online Bill Pay, digital

Marketing Your Institution: Understanding Generations - Part III: How Your Institution Can Retain Boomers

Posted by Strategically Speaking

Wed, Apr 03, 2019 @ 10:01 AM


Millennials and Gen Zers may be nipping at the heels of Baby Boomers (born between 1946 and 1964)[1] … but they haven’t caught up yet. While developing strategies to attract and retain younger generations of customers remains paramount to the future success of institutions, it would be careless to exclude today’s most lucrative group from your marketing efforts.

The Boomer generation still controls 70% of the nation’s disposable income, and over the next two decades, spending by Americans over age 50 is projected to increase by 58% – whereas ages 25-50 will only grow by 24%.[2] And yet, organizations are spending 500% more on marketing to Millennials than to any other demographic group.[3] Unfortunately for community banks and credit unions, this oversight has led to nearly 25% of all Boomers being unhappy with the banking industry and 12% being actively disengaged with their primary institutions.[4] 

So, what can institutions do to make their Baby Boomer customers happy and increase retention rates? 

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Topics: Credit Unions, banking, banks, Marketing, Baby Boomers

Marketing Your Institution: Understanding Generations - Part II: How Your Institution Can Market to Gen Z

Posted by Strategically Speaking

Mon, Apr 01, 2019 @ 07:36 AM

 

The oldest among the rising generation known as Gen Z is turning 22 this year, which means this demographic has never known a world without cell phones and the Internet. Pew Research Center defines Gen Zers as anyone born after 1997, and Millennials as persons born between 1981 and 1996.[1] While Millennials grew up with landlines and dial-up Internet, Gen Zers are true digital natives whose instinctual relationship to technology leads them to expect instant and convenient everything.

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Topics: Credit Unions, banking, banks, Marketing, Gen Z

Marketing Your Institution: Understanding Generations - Part I: How Your Institution Can Attract Millennials

Posted by Strategically Speaking

Wed, Mar 27, 2019 @ 01:00 PM

Part I: How Your Institution Can Attract Millennials

Fact #1: Millennials (persons born between 1981 and 1996)[1] make up the fastest-growing segment of today’s population and are on the cusp of surpassing Baby Boomers as the nation’s largest living adult generation.[2] Fact #2: In 2016, Millennials officially became the largest generation in the American workforce.[3] Fact #3: Millennials currently have more spending power in the United States than any other generation.[4]

The bottom line? Millennials may very well represent the single greatest opportunity for growth for your financial institution.

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Topics: Credit Unions, banking, banks, Millenials, Marketing

Present Like a Pro – 5 Tips from TEDx

Posted by Kristin Halvin

Wed, Mar 06, 2019 @ 11:00 AM

Jennifer Purdie is the youngest American to run marathons on all seven continents, including Antarctica. When presenting, she subtly challenges her audience as she describes how she endured extreme sea sickness, dehydration, glaciers, mud, sideways rain, and attacking birds, to complete the Antarctica marathon in a little over six hours. Jennifer reveals that she completed this marathon and many others because she visualizes ahead of time as many things as possible that could go wrong, and then visualizes overcoming them. She invites us to do the same as we take on our goals.

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Topics: Credit Unions, banking, banks, presentations

5 Ways to Get the Most Out of Your Data

Posted by Strategically Speaking

Wed, Feb 27, 2019 @ 11:00 AM

 

Data is indispensable. With it, you can make informed decisions to increase customer retention, employee satisfaction, and revenue. Without it, you’re risking your profitability, your performance, and in some cases, your credibility with customers, staff, and board.

But just having data isn’t enough. You need to know how to get the most out of it. Because if you’re still performing manual report processes or cobbling together data from various sources within a spiderweb of spreadsheets, you’re missing out on a significant amount of those key data points. And your leaders can’t make informed decisions because they’re only getting a portion of what they need … and the information they are getting, they’re getting too slowly.

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Topics: Credit Unions, financial institution, banking, Data

Why FIs Should Swipe Right for Fintechs

Posted by Nicole Harper

Thu, Feb 14, 2019 @ 11:00 AM

Swipe left (not interested), swipe right (interested). While it may not be as easy as a dating app to choose your next business partner, let’s explore a few reasons why traditional financial institution (FI) and fintech relationships may be a great match.

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Topics: Credit Unions, financial institution, banking, fintech, banks

Data Analytics: What's the Hype About?

Posted by Jennifer Geis

Tue, Feb 05, 2019 @ 11:00 AM

 

There is no doubt that we live in a world full of data, and it’s multiplying at astounding rates. With the advent of the internet and our love affair with social media, the amount of data is increasing like never before. It is shocking if you stop to think about how much data is being created every minute of each day. From streaming videos, social media posts, online searches, emails and texts, to banking and payment transactions, the examples go on and on.

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Topics: banking, financial services, fraud, Data Management, big data, operations

Tap and Go: How Contactless Cards Could be Shaping the Future

Posted by Keri Crane

Wed, Jan 30, 2019 @ 11:00 AM

Next-generation contactless cards are getting a lot of press these days. Contactless cards were unsuccessfully attempted years ago, but there are several reasons to believe that they will be a success over the coming years – from merchant and issuer adoption to increased security and quicker transaction times.

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Topics: banking, cards, credit cards, contactless

Help Us Help You: How Providing Content Feedback Helps Everyone

Posted by Molly Mantei

Wed, Dec 19, 2018 @ 11:00 AM

 

Are you one of the 72% of American online consumers who would prefer to find the answer to your question on a company’s website rather than call or email the company? If so, this post is for you.

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Topics: Customer Experience, Relationship Management, Credit Unions, retail, feedback, banking, customer satisfaction, Jack Henry and Associates, awareness, consumer

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