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Marketing Your Institution: Understanding Generations - Part III: How Your Institution Can Retain Boomers

Posted by Strategically Speaking

Wed, Apr 03, 2019 @ 10:01 AM


Millennials and Gen Zers may be nipping at the heels of Baby Boomers (born between 1946 and 1964)[1] … but they haven’t caught up yet. While developing strategies to attract and retain younger generations of customers remains paramount to the future success of institutions, it would be careless to exclude today’s most lucrative group from your marketing efforts.

The Boomer generation still controls 70% of the nation’s disposable income, and over the next two decades, spending by Americans over age 50 is projected to increase by 58% – whereas ages 25-50 will only grow by 24%.[2] And yet, organizations are spending 500% more on marketing to Millennials than to any other demographic group.[3] Unfortunately for community banks and credit unions, this oversight has led to nearly 25% of all Boomers being unhappy with the banking industry and 12% being actively disengaged with their primary institutions.[4] 

So, what can institutions do to make their Baby Boomer customers happy and increase retention rates? 

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Topics: Credit Unions, banking, banks, Marketing, Baby Boomers

Should We Pay More Than Lip Service to Voice Banking?

Posted by Nicole Harper

Wed, Jun 06, 2018 @ 11:00 AM

 

Talking is easier than typing (thanks, Captain Obvious). Voice assistants aren’t new, but there seems to be growing chatter about smart speakers and voice banking. Is it all just hype or should banks and credit unions be taking this seriously? To help answer this, let’s challenge some common assumptions.

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Topics: Customer Experience, Mobile Banking, financial institution, Digital Generation, Online Bill Pay, voice banking, Millenials, technology, digital survival, Baby Boomers

Defining the Digital Generation

Posted by Rich Dambra

Wed, May 09, 2018 @ 11:00 AM

In the cards and payments industry, the Digital Generation represents tech-savvy cardholders who are comfortable using a variety of devices and apps. They dominate consumer spending and are expected to continue to do so for decades.

So, who’s in the Digital Generation?

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Topics: Mobile Banking, banking, Digital Generation, Millenials, digital survival, Baby Boomers

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