Shane Purnell

Shane Purnell serves as a Product Manager for the Integration Development Group at Jack Henry & Associates where he helps product groups incorporate their products into a unified interface. When he’s not working he’s creating and sharing content through blogs, podcasts and speeches.

Recent Posts

How to Build Rapport with Your Customers

Posted by Shane Purnell

Thu, May 18, 2017 @ 01:22 PM

There is an old adage attributed to Sir Austen Chamberlain, a British politician who heard it from a British diplomat who had spent time China. The old diplomat told him that there was a Chinese curse which stated, “May you live in interesting times.”

We are certainly living in interesting times. Think back over the last 20 years. Do you remember when you first heard the term, “world wide web”? Do you remember when websites first allowed you to create customized home page portals? They branded these portal pages with the prefix “my” so your experience of the world wide web was customized to you. It sounds passé now, but at the time it was innovative. Looking back over the last 20 years, it’s easy to see we’ve moved into a time of mass disruption and customization of our experience.

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Topics: Customer Experience

How to Email an Executive: Six Tips from Senior Management

Posted by Shane Purnell

Wed, Feb 22, 2017 @ 11:30 AM

It’s not unusual for Russ Bernthal, President of ProfitStars, to check email from his phone when he’s on the road. But scrolling through long threads looking for the point of an email is a fate he doesn’t suffer well.

“Long threads drive me nuts,” he shares with me. “They’re particularly annoying when I’m traveling and looking at emails on my phone.”

Stacey Zengel, President of Jack Henry Banking, is no different. Each day, he receives anywhere from 150-250 emails of which approximately 100 require responses. Lengthy, rambling texts are the source of his email pain.

“I like to get straight to the point unless foundational information is required to make a decision  .... most of the emails I get are usually lengthy and require reading time.”

Dealing with hundreds of emails is part of every executive’s job, but that doesn’t mean they understand why they have to be included in so many.

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Topics: Financial Services Industry

Do You Make These PowerPoint Mistakes in Your Presentations?

Posted by Shane Purnell

Wed, Jan 11, 2017 @ 11:17 AM

If you took a speech class before Microsoft® PowerPoint existed, you likely know what a “visual aid” is. Before PowerPoint, a visual aid was a drawing on a flip chart or a product you held. What made visual aids effective was you had to decide what to say about them and how to use them in your presentation before you presented.

Today, slide decks have replaced visual aids. Unfortunately, many presenters think step one of a presentation is to fire up PowerPoint and start creating slides. They don’t think about how they’ll use them or how they’ll impact the audience. Instead of using PowerPoint to create visual aids, they write their whole presentation in it.

If you want to create a great presentation, don’t start in PowerPoint. Starting in PowerPoint encourages two common presentation mistakes.

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Topics: Financial Services Industry

Do You Need a Professional Brand?

Posted by Shane Purnell

Wed, Sep 14, 2016 @ 10:30 AM

Remember 10 years ago when only narcissists and celebrities searched their names on the Internet? Wow! Have times changed. Now over 56% of people Google themselves (Search Engine Land) and 60% of employers say they do social media searches on potential employees (PR NewsWire).

More and more, who we are online is equated with who we are in real life. Even if you’re a great person, people are making assumptions about you and your professional abilities based on what they’re seeing and reading about you. The scary part is, it’s happening before they ever meet you.

So how do we make sure we put our best professional foot forward in this digital world to ensure we’re seen the way we want to be seen? To me, the answer seems obvious. We need to intentionally and unapologetically create professional brands for ourselves. I realize, however, not everyone sees the merit of this idea, so I asked for help making my case.

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Topics: Marketing

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