JHA_HeaderImage_Blog_v2.png

Why Banks and Credit Unions Should Stop with the Shenanigans and Focus on Creating Content that Matters

Posted by Bryan McCarty

Jun 14, 2017 11:45:00 AM

Intercom said it best in one of their recent posts:

“Where playbook content marketing goes wrong is in trying to market and sell from the get-go. We have to give you, our readers, something of value – our knowledge, insight and experience – before we earn the right to market to you.”

This got me thinking about the shenanigans that come with white papers, e-books, industry research, and other pieces of digital content. To access this type of content, companies often require you to give them your personal details: name, email, and sometimes a lot more.

Companies believe that because they put a lot of work into their content that they should get something in return. They’re looking for the classic ROI. That something is the right to market to you. Because you downloaded that white paper, you now get the pleasure of being added to their newsletter, receiving invites to webinars and getting a slew of other marketing offers thrown at you. Yippee!

Unfortunately, this method doesn’t work.

Read More

Topics: Marketing

Do You Need a Professional Brand?

Posted by Shane Purnell

Sep 14, 2016 10:30:00 AM

Remember 10 years ago when only narcissists and celebrities searched their names on the Internet? Wow! Have times changed. Now over 56% of people Google themselves (Search Engine Land) and 60% of employers say they do social media searches on potential employees (PR NewsWire).

More and more, who we are online is equated with who we are in real life. Even if you’re a great person, people are making assumptions about you and your professional abilities based on what they’re seeing and reading about you. The scary part is, it’s happening before they ever meet you.

So how do we make sure we put our best professional foot forward in this digital world to ensure we’re seen the way we want to be seen? To me, the answer seems obvious. We need to intentionally and unapologetically create professional brands for ourselves. I realize, however, not everyone sees the merit of this idea, so I asked for help making my case.

Read More

Topics: Marketing

Millennials, or Generation Y-Not

Posted by Danny Payne

Mar 30, 2016 10:00:00 AM

What’s in a name?

Baby Boomers, Gen X, Gen Y or #Millennials. I am sure you are all used to hearing these names thrown around when describing our customer base - even more important, your customer base. I have to start by saying, I am not the expert on the generational gaps and age groups and/or where exactly I fall into this chronological order. So let’s take a step back and go beyond Wikipedia for some information. By the way, isn’t it frustrating that Wikipedia can’t just be a reliable source for everything? I mean, it’s all there with one click. Anyway, I digress…

Read More

Topics: Marketing, Customer Experience

How to Educate, Engage and Retain Your Customers

Posted by Lauren Gleim

Aug 3, 2015 2:37:55 PM


None of us want to lose customers or money.  It seems obvious doesn’t it?  Regardless of the business, we all want to drive traffic and increase our customer base. To successfully execute effective online marketing initiatives, a plan in place will help, and you don’t have to start from scratch. Here are some suggestions from our best practices pocket guide to gain and retain your audience.

Read More

Topics: Marketing

4 Ways to Connect with your Customers through Email Marketing

Posted by Lauren Gleim

Aug 3, 2015 2:34:19 PM

 

“Hi there, I’m Lauren. Nice to meet you!”  It takes just a quick glance to evaluate someone when you first meet them. First impressions establish the relationship and are hard to reverse. No pressure, right? When you first meet someone whether in a social setting or at work, you engage with that person. A friendly smile and a handshake can go a long way. Just like you and me, your customers are people and our interactions with them can dictate the direction of that relationship. Customer engagement can set you apart from the competition and is driven by your ability to personalize that customer experience. Even if you can’t interact with your customers face-to-face, you can still create a personalized interaction through email marketing. Email remains the ultimate form of communication with your customer (techradar). Start your customers’ experience off right with these 4 recommendations:

Read More

Topics: Marketing, Customer Experience

5 Tips to Increase Your Mobile Banking Adoption

Posted by Lauren Gleim

Aug 3, 2015 2:29:50 PM

 

With Thanksgiving one week away, it’s that time of year we share our appreciation for those around us. Your friends and family will gather together to share in holiday traditions, maybe watch some football and feast on delicious food. Since I am such a sentimental gal, I’d like to share my appreciation by helping you with a little mobile marketing.

Here are 5 tips to help you increase your institution’s mobile banking adoption:

Read More

Topics: Marketing, Mobile Banking

Get Social with your Institution

Posted by Lauren Gleim

Aug 3, 2015 2:24:56 PM

This year Facebook celebrated its 10 year anniversary. I can still remember hearing the buzz and being ever-so-resistant to using the site. Questions running through my head, “Why do I need to know what my friends are doing? Why does anyone need to know what I’m doing? Is this a dating site?!”  When a close friend moved away for college, I reluctantly joined in December 2006. Seven and a half years later, my daily routine includes checking various social media platforms including Facebook, Instagram, Pinterest, Google+ and LinkedIn.  It is safe to say that my opinions on social media have dramatically changed.

Read More

Topics: Marketing

How to Market to Millennials: Tips You Can Use

Posted by Barbara Vega

Aug 3, 2015 2:21:32 PM


If you remember a time before cable TV and microwaves, you’re not a millennial. If you remember a time before computers and cell phones, you’re not a millennial. If you remember a time when there was no ‘e’ before mail, you’re definitely not a millennial.

Millennials, or Gen Y’s, are those born between 1982 and 1993 and a generation that’s roughly 77 million strong; larger than the Baby Boomer generation and three times the size of Generation X.  Generations, like people, have personalities. Millennials –teens and twenty-something’s currently making the passage into adulthood – have begun to build theirs: confident, self-expressive, liberal, upbeat and receptive to new ideas and ways of living.  And this generation is wired…or should I say wireless.

Read More

Topics: Marketing

It’s Spring: Time to Grow Your Online Bill Pay

Posted by Lauren Gleim

Aug 3, 2015 2:17:00 PM


Tomorrow is the first day of spring, warmer days are coming, and I can hear The Beatles “Here Comes the Sun” playing in my head. Spring is the time of year where the world is a little brighter, and what better way to celebrate than to do a little sprucing.

Time to go through your closets, clean up the garden, and grow your online bill pay.  That’s right!

You may be asking, “How can I grow our online bill pay?”  Here are three helpful ways to spring your online bill pay adoption:You can do it all.  It’s spring!  Brighten up your financial institution by planting those online bill pay seeds for your customers.   

Read More

Topics: Marketing, Online Bill Pay

Subscribe to Email Updates

Untitled Document Untitled Document