Remember 10 years ago when only narcissists and celebrities searched their names on the Internet? Wow! Have times changed. Now over 56% of people Google themselves (Search Engine Land) and 60% of employers say they do social media searches on potential employees (PR NewsWire).
More and more, who we are online is equated with who we are in real life. Even if you’re a great person, people are making assumptions about you and your professional abilities based on what they’re seeing and reading about you. The scary part is, it’s happening before they ever meet you.
So how do we make sure we put our best professional foot forward in this digital world to ensure we’re seen the way we want to be seen? To me, the answer seems obvious. We need to intentionally and unapologetically create professional brands for ourselves. I realize, however, not everyone sees the merit of this idea, so I asked for help making my case.