Do you remember the days when financial institutions (FI) didn’t have websites? For those millennials out there who just fell out of their chair, yes, there was a time when banks and credit unions didn’t have websites. What we heard in those days was that community-based banking was a relationship business and that FI’s knew their client base so well they didn’t “need” a website. It certainly was, and still is, a relationship business. But, can you imagine an FI operating without a website today? I didn’t think so. What about the days before cell phones? If I had a dollar for all of the people I heard say, “I’ll never get one of those”, who now own, not only a cell phone but a tablet as well, I’d be writing this blog post from a beach somewhere instead of my office. The point is, time and technology continue to march on. FI’s are finding new and unique ways to connect with their customers and members, and as innovation increases, product offerings increase as well. Unfortunately, since the recession, non-FI competitors have emerged within the lending marketplace and have moved ahead of FIs in a number of ways.