If you don’t understand “big data,” you’re not alone. I recently saw this quote:
“You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social service that makes your life better.”- John Battelle, Founder of Wired Magazine
I think this just about describes it. Even if you’re not on the big data train, your information already is. How, you may ask? Well, unless you live off-the-grid in a yurt, you’ve probably done business of some kind online. Ever heard of Amazon?