Nick Wellner

Nick Wellner is the Senior Product Manager for Banno's consumer applications. With nearly a decade of UX and product experience, he brings a design-thinking approach to discovering the unmet needs of users and defining how products evolve to meet them.

Recent Posts

Four Things Product Teams Can Learn from Archery

Posted by Nick Wellner

Mar 22, 2017 11:30:00 AM

Growing up, I dabbled in archery. My dad bought a cheap fiberglass bow and showed me how to shoot a target on to of a stack of hay bales. When I started bow hunting again in my twenties, archery became a renewed passion. I attempt to shoot my bow every day; and slowly but surely, I’m hitting the center more and more consistently.

This is no easy task. A perfect shot requires your bow’s sight to be properly tuned and exactly aligned when you release. Your bow must be drawn back to the same spot each time, and released in the same exact motion. Most of the time, one of these variables is off, and your arrow doesn’t hit the center of the target. If you want to improve your next shot, you have to figure out what to adjust.

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Topics: Financial Services Industry, Information Technology

How to Focus Your Product Strategy & Measure Success

Posted by Nick Wellner

May 18, 2016 10:00:00 AM

Why do we build things?

Depending on who you ask at an organization, the responses may vary, but there’s likely a common theme—creating value. Value for customers, resulting in value for the organization.

As product manager for consumer products in the financial industry, I’m responsible for creating value for the users of our products and the financial institutions that purchase them. It’s a win-win scenario, but it starts with the needs of the user. If our users don’t find value in our products, the value chain breaks down.

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Topics: Information Technology, Customer Experience

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