During the week leading up to New Year’s Day of 2016, I was a domestic all-star. On New Year’s morning, after I had nailed everything on her “honey do” list, my wife showed her appreciation by sending me off to spend the day “doing something I wanted to do.” The combination of her generosity and my lack of previously developed hobbies led to the discovery of a new love in my life: hiking.
I now spend at least a couple Saturday mornings each month at a local state park that happens to be one of the most beautiful places in the world. What I’ve learned over the last 18 months is that this state park also has rich deposits of the most valuable commodity in the world, and it’s easily accessible to those who stroll along its paths.
Make no mistake, this commodity is priceless. Without it, art, innovation, and excellence are impossible. Without it, persistence, durability, and consistency lose a good deal of their value. From a business perspective, this commodity is responsible for the success of companies as large and diverse as Apple, IBM, and Tesla. And yet, it’s a commodity that far too many businesses have no plan to develop or acquire.
The commodity is insight. And even though mining it is extremely cost effective, many companies just don’t take the time.