Your financial institution communicates to your constituents every day through the written word, whether it’s through the copy on websites, sales materials, internal documents, or emails. You know what the words are saying literally, but is your tone helping or detracting from that message?
Whether you’re writing an email to a coworker, a memo, or a sales brochure, your words are saying more than what appears on the surface. Tone adds to the subtext of a document and, if used poorly, can make it sound less human-centered and more like your institution is a machine.
If you’re worried that your default tone is as cold as metal, consider trying one of these techniques to sound friendlier.