At most FinTech companies, banks, and credit unions, the start of a new year means planning for conferences. And for some odd reason, there seem to be two groups of people when it comes to conferences and trade shows. It’s a love/hate relationship – you either fall on the side of seeing all the good in conferences or you think they’re complete wastes of time and resources.
I for one fall into the “love” category, and I’ve been this way since I started working in FinTech almost 15 years ago. The company I worked for was a small startup and we just started selling payments in the utilities marketplace. I was a new account rep and it was my first tradeshow. It was magical! I stood in a booth; people came up to me and asked questions about my product; and I talked to them about it. In 10 minutes I could present the value proposition and product differentiation, show a demo, and set a follow-up meeting. It was like speed dating for sales … and I loved it.